GUYS. Hi. Pull up a chair — I’m so glad you’re here. Let’s have a cozy chat as we sip on our cocktails, okay?
I wanna give you the inside scoop on how I learned to take good photos of my recipes, because those photos are the reason I get to type this from my own couch, in my sweatpants, with my favorite candle burning and my pup curled up on my lap.
First things first – here’s the photo surface I used for these shots, which cost me a whopping $1.76 at Home Depot. If you go to the brick-and-mortar store, you can buy individual tiles instead of cases, and there are a ton to choose from. I’m actually kind of shocked how well this one worked, considering how much my fancy Erickson surface cost me (literally 100 times more).
Which leads me to a little secret – you don’t need a fancy studio with expensive lights or backgrounds to take great food photos. I took these shots on an 18″ x 18″ piece of tile sitting on a stool in my living room. Ludo (dog, best friend, general meddler) was trying to nose his way into every frame.
With food (and drink) photography, you can create immediate, powerful content and reach new people – and new clients – all over the world. All from a 3 foot radius in your own home.
And here’s the thing – you can make an honest living, quit your day job, the whole shebang – without a huge following. At this moment, I have 14.7K Instagram followers. I have no Facebook or Twitter account, and my Pinterest presence is negligible. This blog doesn’t get millions of views.
So what’s the deal? How am I doing this – working for myself, in my PJs – full time?
Good content, friends. And more specifically – good photography.
The internets are hungry for MORE and BETTER images all the time, so every business out there, big and small, needs to feed the beast with a continuous supply of new, fresh, stand out content. As a brand, you really can’t survive without it. Which means that content creators – people like me (and maybe you, too) – are in high demand. And the better your content is, the bigger the payout.
That’s why I’m always trying to get better. I picked up a camera a couple of years ago on the side, because I saw a need for high quality content in an area I’m passionate about (drinks, duh). I like to think I’m at the very beginning of a long professional journey, and that I’m improving every single day (remember, better quality = better payouts, so no one is ever finished learning).
Last fall, I made the best investment I’ve made in myself and my business since I bought my first DSLR.
I signed up for Broma Bakery’s Foodtography School, a 4-week online food photography course. I’d been following Sarah Fennel (AKA Broma Bakery AKA food world rockstar) for a long time, and using her free resources to learn everything I could about food photography. My only hesitation was the price tag. The course was WAY cheaper than any set of lessons I’d seen so far, but part of me was like “Why should I pay at all for what I can get for free via all the web tutorials out there?”
HO. LEE. MOLY. Guys, excuse me while I just LOL for a moment. No, you can absolutely not piece together what Sarah is offering – a comprehensive step-by-step guide that covers every aspect of this business from recipe planning, to styling, composing, shooting, editing, marketing, branding, social, and everything in between – from a hodge podge of outdated tutorials you pinned on your Business Goals board.
Sarah is offering you a structured but totally transparent and unfiltered look into her creative process and the way she runs her business. No question is too specific or too broad for her to answer, either live during her weekly Q&A session or via her private Facebook group. AKA you have access to Sarah herself and all the tools she uses to run her extremely successful (six figure) food photography business. She will bend over backwards to make sure she’s giving you everything you need.
I asked Sarah if I could promote this course because it genuinely helped me so much and I want people to know it’s out there. I couldn’t have taken these photos before I took this course. I see so many people struggle with the same things I struggled with – creating a consistent brand look, editing photos quickly and cohesively, pricing out services, reaching out to brands – and I just want to plop them in front of a computer screen and put them through this course. It completely changed the way I shoot my photos and run my business.
So, here’s the rundown on the next session. It starts this Tuesday, January 16, and runs for 4 weeks. Classes meet virtually for 2 hours once a week. If you can’t make it live, no worries! All classes are recorded and available for viewing at any time through the online membership area.
If you sign up here with my affiliate link, you can use the coupon code COLLEEN to get $75 off (thanks Sarah)! I made back my own investment in literally one week, by adjusting my pay scale to reflect the increased quality of my photos.
And if you’re on the fence, pretty please reach out to me in the comments (or DM me on Insta) so I can answer your questions – I loved this course so much I genuinely enjoy gushing about it. Which you can probably tell from the length of this post, if you’ve made it this far.
K that’s it for now. Thanks for the chat, guys. And cheers to taking your business and your photos to the next level this year (and to working in your yoga pants)!